RTD tea registered another year of strong growth in 2023, benefitting from a positive perception during rising health trends. Compared to other soft drink areas, RTD tea remains a highly concentrated market, with a small number of brands and relatively limited variety. There is a rising number of small portions (500 ml, 330 ml, 250 ml), which continued to have a strong dynamic in 2023, boosted by on-the-go consumption. The main challenges in 2023 to RTD tea sales were high inflation levels, whic...
Euromonitor International's RTD Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Romania
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Solid off-trade volume growth for RTD tea, boosted by on-the-go consumption
Ongoing competition from juices hinders the performance of RTD teas
Variety expands as players launch interesting flavour mixes within RTD tea
PROSPECTS AND OPPORTUNITIES
Steady volume growth driven by new flavour innovations on the landscape
Sugar tax and health trends boost demand for reduced sugar
Players invest in social media and digital campaigns to drive interest
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023