In 2024, the healthier versions of RTD tea, particularly Kombucha and Reduced Sugar Still RTD Tea, have seen the strongest growth in both volume and value. These beverages are gaining popularity as consumers become more health-conscious and seek products that align with their wellness goals. Kombucha offers consumers a probiotic-rich drink with digestive and immunity benefits. Although per capita consumption of Kombucha in Portugal remains relatively low compared to other RTD teas, the landscape...
Euromonitor International's RTD Tea in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Portugal
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea sales are growing thanks to healthier versions with functional benefits
Players launch Kombucha ranges to align with rising consumer trends
Innovation is fundamental as players focus on flavour exploration
PROSPECTS AND OPPORTUNITIES
Private label continues to be strong on the RTD tea landscape
The on-trade channel positively impacts total sales of RTD tea
Innovation will focus on flavours and health benefits to drive growth
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024