With high per capita consumption in the country, RTD tea grew in both off-trade and on-trade volume sales over 2023 despite losing share to other soft drinks categories. While the recovery of the tourism industry boosts on-trade, off-trade records a sales increase due to some consumers shifting from the foodservice channel to retail during a time of lower purchasing power. Reduced sugar options continue to gain share as demand for healthier products rises. Despite this, RTD tea still suffers fro...
Euromonitor International's RTD Tea in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Portugal
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN PORTUGAL
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea on the rise as reduced sugar options drive sales
The interest in Kombucha rises as innovation focuses on exotic flavours
Private label reinforces its leading position amidst growing inflation
PROSPECTS AND OPPORTUNITIES
RTD tea volume sales grow, boosted by reduced sugar and kombucha
Private label is set to continue expanding as Mercadona and Lidl gain ground
Players launch innovative flavours to stand out from competitors
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023