Building on the momentum of 2022, volume sales of RTD tea recorded healthy growth in off-trade channels in 2023. This was largely due to the return of normal, fast-paced lifestyles, which led to an increased incidence of impulse purchases through retail, as individuals stopped off at sari-sari stores or convenience stores on their way to school or work. Unlike powder concentrates, RTD tea is suitable for on-the-go consumption, given its ready-to-drink nature. Growth was also attributable to the...
Euromonitor International's RTD Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in the Philippines
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea sees healthy gains
Universal Robina Corp consolidates its lead
Health and wellness concerns benefit reduced sugar RTD tea
PROSPECTS AND OPPORTUNITIES
Further expansion for RTD tea
Reduced sugar still RTD tea will benefit from health and wellness trend
Premiumisation may grow in prominence
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023