The significantly warmer climate experienced in 2023, attributed to El Niño, has reinvigorated Ready-to-Drink (RTD) tea. This resurgence in consumption, as a favoured hydrating drink, marks a substantial shift from recent years of stagnation. Despite competing against high-volume categories like bottled water, carbonated water, and sports drinks, RTD teas have gained traction due to their affordable pricing and positioning as a healthier, low-calorie option.
Euromonitor International's RTD Tea in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Peru
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN PERU
KEY DATA FINDINGS
2023 DEVELOPMENTS
The hotter year and return to normality enhance growth prospects
Ajeper extends its dominance in still RTD teas
Carbonated RTD tea sees concentration led by Veda
PROSPECTS AND OPPORTUNITIES
Little variety of flavours presents an opportunity for innovation
Kombucha emerges as a premium choice for athletes
Promoting health benefits can elevate still RTD tea brands
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023