Lipton Iced Tea Lemon from Unilever Pakistan Ltd dominates ready-to-drink (RTD) tea in Pakistan. Lipton's RTD tea products are widely available in supermarkets, hypermarkets, petromarts, and online platforms, ensuring good visibility and accessibility. The brand has successfully leveraged its global reputation for quality and taste, resonating well with Pakistani consumers who are increasingly seeking convenient and refreshing beverage options. The only other prominent brand is Fuze Tea by Coca-...
Euromonitor International's RTD Tea in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Pakistan
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lipton Iced Tea remains the category leader
Smaller pack sizes highlight the convenience factor
Lack of flavours hinders development
PROSPECTS AND OPPORTUNITIES
Rising health awareness to support category growth
RTD tea to remain a small category
Need for ongoing innovation and marketing investment
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024