RTD tea in the Netherlands recorded a strong decline in off-trade retail volume sales over 2024. Retail prices soared due to the increase in consumption tax at very start of the year. Dutch consumers like to buy RTD tea at discounted prices and rely on promotions, especially in still RTD tea, where consumers like to buy in bulk during ‘buy one get one free’ promotions. The consumption tax meant manufacturers and retailers were forced to rethink their promotional strategy in 2024. For example, if...
Euromonitor International's RTD Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in the Netherlands
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Prices soar due to increase in consumption tax
Reduced sugar still RTD tea outperforms regular still RTD tea
Increased competition from new hybrid soft drinks containing RTD tea
PROSPECTS AND OPPORTUNITIES
RTD Tea volumes expected to make recovery
Reduced still RTD tea will drive growth over forecast period
Kombucha and other niches will do well
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024