RTD tea has shown another positive performance in 2023, with off-trade volume growth set to surpass that recorded in 2022 and growth in on-trade volume sales remaining robust despite slowing due to the ongoing normalisation of foodservice consumption patterns in the wake of the pandemic. Overall demand continues to be buoyed by the fact that tea in general has a healthy image in the Netherlands, hence consumers are often inclined to see these products as a more wholesome alternative to other typ...
Euromonitor International's RTD Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in the Netherlands
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea continues to profit from comparatively healthy image
Reduced sugar still RTD tea remains the largest and most dynamic category
Unilever and Coca-Cola introduce new sugar-free variants
PROSPECTS AND OPPORTUNITIES
Perception of RTD tea as a healthier alternative will remain key demand driver
Carbonated RTD tea and kombucha should continue to win over new consumers
Unilever likely to maintain overall lead despite increasing competition
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023