RTD Tea in the Netherlands


Attention: There is an updated edition available for this report.

RTD Tea in the Netherlands

RTD tea witnessed significant off-trade growth during 2020 and the COVID-19 crisis as it benefited from being perceived as a healthy alternative to carbonates and juice-based drinks and witnessed on-trade demand shift to off-trade channels as a result of the closure and restricted operations of bars, restaurants and cafés. Consumers’ interest in new flavours also contributed to growth, with new variants containing lesser-known ingredients such as hibiscus, mate and matcha gaining in popularity.

Euromonitor International's RTD Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RTD Tea in the Netherlands
Euromonitor International
January 2022
List Of Contents And Tables
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 measures hamper the on-trade while mediocre summer weather dampens consumption demand in 2021
Two leading companies account for the majority of the category’s growth and overall progress and development
Still RTD tea benefits from its healthy perception as does the niche kombucha in carbonated RTD tea
PROSPECTS AND OPPORTUNITIES
The health trend and wide consumer audience boost demand for RTD tea over the forecast period
A return to normal lifestyles and an easing of on-trade restrictions boost demand for carbonated RTD tea and Kombucha over the forecast period
Kombucha remains the sole growth area for carbonated tea, though its taste profile prevents it from becoming more mainstream
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in the Netherlands
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources

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