RTD tea in Morocco has experienced significant growth in 2024, albeit from a low base, due to the rising preference for cooler beverages in response to Morocco's increasingly hot climate. Over the past two years, elevated temperatures have made RTD tea a popular alternative to traditional hot tea, particularly during the warmer months. This shift highlights a behavioural trend among consumers, who are prioritising beverages that provide refreshment while retaining familiarity with tea-based opti...
Euromonitor International's RTD Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dynamic growth driven by climatic and behavioural shifts
Price adjustments and distribution expansion
Consolidation of market leadership
PROSPECTS AND OPPORTUNITIES
Sustained growth through increased penetration
Investment from major beverage players
Expansion of flavour offerings
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024