The niche landscape of RTD tea posted positive off-trade volume growth in 2022, although much of this can be attributed to the fact that the category is growing from a low base. Sales have also benefited from wider penetration due to increased product availability. Lipton, which has not long existed on the landscape, saw growing competition from new entrants, including Fuzetea, Arizona, Gourmet, Didi and Shai. Launching these new products increases awareness and consumers' interest RTD tea.
Euromonitor International's RTD Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Morocco
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing visibility aids off-trade volume growth for RTD tea
Health trends and high temperatures see consumers reach for RTD tea
Lipton maintains its lead, however, affordable players gain ground
PROSPECTS AND OPPORTUNITIES
Increasing product availability and rising health trends aid retail sales of RTD tea
Players look to innovate through taste and flavour as local players enter
The popularity of freshly brewed tea continues to challenge sales
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023