During 2024 RTD tea in Malaysia saw moderate off-trade volume growth and strong on-trade volume growth. Meanwhile, albeit from a much lower sales base, total fountain on-trade volume sales recorded further double-digit growth at the end of the review period. Nonetheless, fast development was driven by consumers’ shifting their preference from traditional carbonates to perceived healthier beverages in general. Moreover, the ongoing recovery of foodservice in the wake of the Coronavirus (COVID-19)...
Euromonitor International's RTD Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Malaysia
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea enjoys strong volume growth in the on-trade channel amid foodservice and tourism flow recoveries
Fresh, limited edition packages and rebranding offer brand refreshes and revitalise consumer interest
Innovative collaborations to expand market reach
PROSPECTS AND OPPORTUNITIES
Reduced sugar to outpace regular in off- and on-trade volume growth terms in still RTD tea
Players to engage in collaborations to boost brand visibility and push purchases
Digital marketing and new product development offer essential competitive tools
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024