Fountain sales and on-trade volume growth are supported in RTD tea, in part due to the expansion of hotels in Malaysia, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala Lumpur, and Courtyard by Marriott Melaka. It has become the norm for consumers to drink RTD tea in appealing flavours, such as chrysanthemum and lemon, in foodservice channels – including hawker stalls (street stalls/kiosks) and independent limited-service restaurants, such as food courts.
Euromonitor International's RTD Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Malaysia
Euromonitor International
February 2024
List Of Contents And Tables
RTD TEA IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fountain and on-trade volume sales continue to flourish for RTD tea
Players create brand awareness through various marketing strategies
New product developments will keep RTD tea fresh and exciting for consumers
PROSPECTS AND OPPORTUNITIES
Healthier variants set to emerge more strongly over the forecast period
Players likely to offer frequent value-based promotions
Further reduced sugar variants and cross-category expansion expected over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023