Sales in RTD tea in Lithuania in 2024 continued to underperform, recording an off-trade volume sales decline. One of the main challenges facing RTD teas is its reputation for being high in sugar, which has led to decreasing consumer interest, particularly as the demand for healthier, lower-sugar options grows. The category also has heavy competition from other RTD beverages, including carbonated drinks, which often offer more variety, flavour intensity, and convenience, making them more appealin...
Euromonitor International's RTD Tea in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Lithuania
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Off-trade volume sales fall as unhealthy perceptions and strong competition challenge RTD tea sales
Probiotic benefits and low sugar content leads kombucha to record strong growth
Oshee enters the RTD tea category with healthy, functional options
PROSPECTS AND OPPORTUNITIES
Off-trade volume is expected to decline as RTD tea suffers from rising competition
Kombucha is expected to record growth, but sales potential remains limited
Bubble tea has entered the category however, its impact is expected to be small
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024