RTD tea is not considered an essential item in Latvia, and as such, during economic uncertainty, RTD tea is often cut from consumers' budgets. RTD tea is mainly consumed on the go, and the outbreak of COVID-19 and lockdowns proved negative for retail volume growth, with home seclusion dampening sales. While the decline slowed slightly in 2021-2022, the landscape has seen a deeper decline in 2023, with many people preferring other soft drinks, especially during hot weather, when more thirst-quenc...
Euromonitor International's RTD Tea in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Latvia
Euromonitor International
January 2024
List Of Contents And Tables
RTD TEA IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales suffer as consumers consider RTD tea unessential during a time of rising prices
Health and wellness trends limit purchases of RTD tea for children
Coca-Cola retains its strong lead, while the presence of private label expands
PROSPECTS AND OPPORTUNITIES
RTD tea continues to decline as health concerns impact sales
Rising awareness and increased visibility aids the popularity of Kombucha
Sugar-free offerings are set to increase, aligning with consumer demands
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023