Off-trade volume sales of RTD tea are set to record a decline in 2023. While increased opportunities to go out with the containment of the pandemic should have contributed to growth, the impact of the price increases, which began in 2022, was fully felt in 2023, and put a dent in volume sales. Many beverage manufacturers increased the shipment prices of their PET bottled products in October 2022. Beverage manufacturers had already increased the shipment price of large-size PET bottles in 2019, b...
Euromonitor International's RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Japan
Euromonitor International
November 2023
List Of Contents And Tables
RTD TEA IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases put a dent in sales of RTD tea
ITO EN focuses on reaching out to young consumers
Asahi’s new product is breaking through in the mature RTD green tea segment
PROSPECTS AND OPPORTUNITIES
Growth expected to return for RTD tea, with increasing demand for on-the-go consumption and convenience
Products with diverse health claims expected to appear in the market
Increasing initiatives for sustainability by beverage manufacturers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023