RTD tea experienced a further decline in volume sales in 2024, as rising health awareness prompted Israeli consumers to shift towards healthier, more natural beverages, such as 100% juice or carbonated bottled water. Thanks to the health and wellness trend, consumers are increasingly aware of the high sugar content in many soft drinks. Although RTD tea was once perceived as a healthier alternative, due to its tea base, this perception is changing. The red labelling on these products, signalling...
Euromonitor International's RTD Tea in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Israel
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN ISRAEL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and wellness trend undermines demand
Consumers remain brand loyal, despite price hikes
Dilmah enters RTD tea market as Nestea exits, while Fuze Tea expands zero sugar range
PROSPECTS AND OPPORTUNITIES
Prices will continue to rise
Fuze Tea to maintain leadership, despite potential arrival of new entrants
More zero-sugar launches expected, as players seek to satisfy consumer demand for healthier options
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024