The RTD tea market in Indonesia is set to face another challenging year in 2024, with both off-trade and on-trade volume sales expected to see only slight increases. Weakening consumer purchasing power, particularly among the lower-middle-income segment, is a significant contributor to this lacklustre performance. Consumers in this group are increasingly sensitive to non-essential expenditures, leading to a heightened price sensitivity when it comes to purchasing beverages.
Euromonitor International's RTD Tea in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Indonesia
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD faces challenges of consumer price sensitivity and lack of innovation
CS2 Pola Sehat maintains its lead, while Sinar Sosro PT boosts share through new product innovations and strategic marketing
Brands adjust promotional strategies to maintain stability in a mature market
PROSPECTS AND OPPORTUNITIES
Modest growth for RTD, in light of high level of maturity and emerging competitors
Rising unit prices expected, but brands will focus on affordability
Rising levels of health consciousness will drive innovation
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024