Off-trade sales of RTD tea in India are set to continue to see volume and current value growth in 2024, with many consumers valuing the drink’s convenient, on-the-go nature. Nevertheless, RTD tea is set to continue to account for the lowest sales within soft drinks in the off-trade channel in 2024. With Indians’ preference for traditional hot tea, and its wide availability nationwide, the per capita consumption of RTD tea remains relatively low in the country. Regular still RTD tea is expected t...
Euromonitor International's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in India
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth continues for RTD tea, although sales are low within overall soft drinks
Hindustan Unilever maintains its dominance despite rising competition
Although a fledgling category, carbonated RTD tea and kombucha sees exceptional growth, fuelled by health benefits
PROSPECTS AND OPPORTUNITIES
Kombucha set to see the strongest performance moving forward
Carbonated tea and kombucha likely to see changes in the competitive landscape
Increasing number of reduced sugar variants of still RTD tea expected
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024