In 2024, volume sales of RTD tea continued to experience steady growth. The notable rise in average temperatures witnessed in the year has led Guatemalans to continue consuming iced tea in a sustained manner. Also, younger consumers appreciate the flavour variety of RTD tea and perceive it to be a healthier alternative to carbonated drinks. To connect with younger generations of Guatemalans, the leading Lipton brand (distributed by Pepsicola Interamericana de Guatemala SA) is active with promoti...
Euromonitor International's RTD Tea in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Guatemala
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea appeals to younger generations of Guatemalans
RTD teas strengthen their position as an alternative to juices
Expansion of reduced sugar options
PROSPECTS AND OPPORTUNITIES
Digestive health concerns and the emergence of kombucha
RTD tea for children holds promising potential
Room for premium brands with differentiated claims
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024