Off-trade RTD tea volume sales have been growing steadily in Guatemala. Some consumers consider RTD tea to be a healthier option than soft drinks, such as carbonated drinks. Tea in general has a wholesome image in Guatemala, which has had a knock-effect on RTD tea’s appeal. This healthier perception has also been encouraged by marketing campaigns for certain brands, including Lipton, the dominant name in the category.
Euromonitor International's RTD Tea in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Guatemala
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weather conditions and a growing taste for RTD tea supports category growth
Lipton targets younger generations of Guatemalans
RTD tea expands in fast food outlets
PROSPECTS AND OPPORTUNITIES
Flavour development will be central to growth
Opportunity for niche brands that appeal to a holistic lifestyle
RTD tea for children holds promising potential
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023