The higher temperatures in Greece over recent years have supported sales of RTD tea. The prolonged summer season in 2023 led to high temperatures throughout Autumn. In 2024, summer kicked off early with high temperatures during the spring months, which had a positive impact upon sales of RTD Tea. The longer duration of hotter weather has helped to tackle the category’ seasonality issue, which is normally a key obstacle to growth as sales of RTD tea only rise when temperatures increase.
Euromonitor International's RTD Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Greece
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hotter weather provides boost to category
Carbonated RTD tea performs well although penetration remains low
Impulse purchases account for the bulk of volume
PROSPECTS AND OPPORTUNITIES
Healthy living trend to shape consumption patterns
Companies to invest on overcoming seasonality
At home RTD tea consumption to remain low
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024