RTD Tea in Germany

RTD Tea in GermanyRTD tea is set to face a period of relative stagnation in off-trade volume terms in Germany in 2023. While the category continues to perform well in current value terms, it is encountering challenges achieving significant growth. After many years of continuous growth, the category is showing some signs of maturity, with several factors impacting sales. For instance, a prominent iced tea brand has been discontinued: Nestea from Nestlé Deutschland. This well-known brand has acknowledged the changi...

Euromonitor International's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RTD Tea in Germany
Euromonitor International
January 2024
List Of Contents And Tables
RTD TEA IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stagnation due to competition from other categories
On-trade recovery on the horizon
Concerns about sugar consumption drive sales of reduced sugar still RTD tea
PROSPECTS AND OPPORTUNITIES
Do-it-yourself iced tea threatens sales of RTD tea
Continued impact of hot summers
Growing influence of sustainability
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN GERMANY
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Germany
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources

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