RTD tea is managing to achieve small positive off-trade volume gains in 2024 in France, albeit at lower levels than might have been expected. This somewhat sluggish growth is attributed to a confluence of factors, from the poor weather for part of the year, with warm weather key to the consumption of RTD tea, through to inflationary pressures and high unit prices. We also note a switch to smaller format sizes, which acted as an additional deterrent – particularly in light of the already high uni...
Euromonitor International's RTD Tea in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in France
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN FRANCE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sluggish growth attributed to a confluence of factors
Healthier recipes and more sustainable packaging are key to sales
Lipton and Fuze Tea maintain their leading places
PROSPECTS AND OPPORTUNITIES
Sales expected to pick up again over the forecast period
De-seasonalisation will help to support stronger sales
Bubble tea expected to remain a successful niche
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024