At first sight, RTD tea continued to progress strongly in current value terms in 2023. However, this was a result of the strong impact of inflation, with the rising cost of materials – imported tea, sugar and even water (with a growing risk of shortage during the summers in France). In total volume terms, RTD tea has almost always posted strong growth over the last decade. However, RTD tea recorded rather small volume growth in 2023, as a consequence of a mechanical negative compensation effect...
Euromonitor International's RTD Tea in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in France
Euromonitor International
November 2023
List Of Contents And Tables
RTD TEA IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
An unexpected change for RTD tea in 2023
Ongoing revolution in packaging – rPET is the key focus, as well as healthy recipes
Lipton’s challengers rush into the breach opened by the category
PROSPECTS AND OPPORTUNITIES
Still plenty of room for growth thanks to warmer temperatures, under-developed potential, healthy image and the Olympic Games in Paris in 2024
Kombucha has not said its last word
Oasis tea, new flavours and less seasonal consumption are other factors favouring the potential of RTD tea
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023