RTD tea saw retail volume growth slow in 2023 due to rising prices caused by higher inflation and increased production costs. Inevitably, consumers have become more price-conscious, with many seeking more affordable RTD tea products and taking advantage of special offers. Price competition has intensified in this category with the domestic brand Puhdistamo offering special offers online when purchasing a pack of 12 kombuchas. Private label is already well established in this category giving cons...
Euromonitor International's RTD Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Finland
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth slows amid rising prices
Brands respond to on-the-go consumption
Product diversity expands to stimulate consumption
PROSPECTS AND OPPORTUNITIES
Local producers to capitalise on domestic origin status
Kombucha is a staple item in RTD tea
Sustainability focus to come under the spotlight
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023