In 2024, the RTD tea landscape in Egypt experienced solid retail volume growth, driven by ongoing demand and heightened consumer awareness. Convenience remains the key factor propelling this expansion, as busy consumers increasingly seek on-the-go refreshment options. The category continues to gain ground by offering diverse flavours that cater to various tastes, making RTD tea a popular choice for those looking for both convenience and variety in their beverage options.
Euromonitor International's RTD Tea in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Egypt
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea records positive volume growth, driven by convenience and flavour
Local brands gain a stronger presence on the RTD tea landscape
Rising price points limit the consumer group for RTD tea products
PROSPECTS AND OPPORTUNITIES
Prices continue to rise, limiting the scope for RTD tea in Egypt
Stronger demand for health-oriented RTD tea products
The localisation trend will continue on the RTD tea landscape
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024