The RTD tea landscape continued to grow in 2024, despite the challenging economic conditions in the Czech Republic, which were further exacerbated by the increase in VAT. RTD tea and other soft drinks saw the VAT rate rise from 15% to the standard 21%, which immediately impacted prices and contributed to a slowdown in sales at the start of the year.
Euromonitor International's RTD Tea in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in the Czech Republic
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers remain loyal to their favourite brands despite price hikes
The success of RTD tea leads new players to enter the landscape
Kombucha attracts consumers through its alignment with health and wellness trends
PROSPECTS AND OPPORTUNITIES
Reduced-sugar RTD tea leads growth, aligning with rising health trends
Innovations focus on recycled and recyclable packaging, with cans attracting consumers
Kombucha and fermented teas gain ground as distribution widens
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024