RTD tea is still an emerging product area and is expected to register healthy volume growth in Croatia in 2024, partly due to its novelty factor. Sales are also highly seasonal, with sales peaking during the summer months, with demand driven by tourists and local consumers alike. Consumers are drawn to RTD teas for their variety of flavours, low-calorie options, and perceived health benefits compared with other soft drinks such as carbonates.
Euromonitor International's RTD Tea in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Croatia
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTDs teas highly seasonal
increasing offerings of functional RTD tea
Wide range of packaging options
PROSPECTS AND OPPORTUNITIES
Expansion of private label offerings
Continuing innovation over forecast period
Flavour key battleground
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024