RTD tea displayed modest volume growth during 2024 in off- and on-trade terms, as prices continued to be impacted by the health tax which had a direct impact on prices. Soft drinks, including RTD tea, with less than 6g of sugar are exempt from the health tax. Products with 6-10g of sugar saw the tax increased to COP28 in January 2024, while RTD tea containing 10g or more of sugar saw the tax increased to COP55 in January 2024. The last increase will be in 2025, with the tax set to reach of COP38...
Euromonitor International's RTD Tea in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Colombia
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price rises and competition from flavoured bottled water limits the growth or RTD tea in 2024
Premium brands benefiting from healthier image
Kombucha benefits from increasing visibility but sales remain low
PROSPECTS AND OPPORTUNITIES
Premium brands projected to see the most dynamic growth
Kombucha likely to see growing demand but it is unlikely to enter the mainstream
Players focusing on expanding the number of consumption occasions to boost sales
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024