Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for packaging and energy). As a result, some players have been compelled to pass on these higher costs to consumers, leading to an increase in the average unit price and modest volume growth. This demonstrates the category's elasticity. A key reason for the posi...
Euromonitor International's RTD Tea in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Colombia
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea proves elastic in 2023
Further demand for premium still RTD tea driven by large formats and experiences
Reduced sugar still RTD tea maintains low penetration
PROSPECTS AND OPPORTUNITIES
Increased advertising on social media platforms expected from producers
Innovation to focus on reduced-sugar and exotic-flavoured variants
Growth opportunities for kombucha aligned with the health and wellness trend
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023