As consumers in China are increasingly pursuing healthier lifestyles, the demand for sugar-free and reduced sugar RTD tea has been rising, making these products key growth drivers in the overall category. In 2024, the off-trade volume and current value growth rates of reduced sugar still RTD tea in China are therefore expected to reach the high double digits, while the growth rates of regular still RTD tea are projected to remain in the low single digits. This ongoing trend has prompted major br...
Euromonitor International's RTD Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in China
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and sugar reduction trends drive rapid growth for reduced sugar still RTD tea
Upgrades and innovations in RTD tea further propel growth
Reduced sugar still RTD tea has become increasingly crowded, leading to intensified competition
PROSPECTS AND OPPORTUNITIES
RTD tea expected to capture share from freshly-made tea drinks in the future
Convenience stores is becoming a growing distribution channel for RTD tea
Live-streaming e-commerce may further stimulate sales of RTD tea
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024