RTD tea in Bulgaria continued to enjoy strong off- and on-trade volume growth in 2024. However, the overall performance remained determined by the still format, with carbonated RTD tea and kombucha negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially in summer. However, rising prices and pressure on purchasing power amid slowing b...
Euromonitor International's RTD Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea continues to gain momentum despite a still difficult economic climate
RTD tea loses some health and wellness shine
Seasonality and convenience inform new launches
PROSPECTS AND OPPORTUNITIES
Retail distribution developments anticipated in RTD tea
New entrants and health-orientated novelties to spur the category
RTD tea to face strong competition within soft drinks in the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024