RTD tea in Bulgaria faces a significant challenge due to its seasonality, with consumption predominantly occurring during the summer months. To address this, producers are introducing new flavour ranges not typically associated with summer, such as pear and plum, to encourage year-round consumption. For example, Xixo by Hell Energy Drinks has launched a pear and black tea variant aimed at being enjoyed throughout the year.
Euromonitor International's RTD Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Bulgaria
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Seasonality presents challenges while health trends support sales
Reduced sugar variants in demand
RTD tea benefits from wide distribution and new product development
PROSPECTS AND OPPORTUNITIES
Reduced sugar RTD tea will see rising demand
Variety and innovation drive demand
Expansion for private label and distribution channels
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023