RTD tea saw a flat performance in 2024, with sales driven by extensive flavour options. Consumers are drawn to the diverse flavour profiles, which cater to a wide range of taste preferences and provide an appealing alternative to traditional soft drinks. In addition, the intense price competition between the two main players, Lipton Ice Tea and Fuze Tea, has significantly driven sales and strong results. This rivalry has led to aggressive pricing strategies, making RTD tea an attractive and affo...
Euromonitor International's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Belgium
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price competition and flavour variety propel the performance of RTD tea
Healthier options help revitalise the RTD tea landscape
The taste of Kombucha acts as a challenge for higher levels of sales
PROSPECTS AND OPPORTUNITIES
Price wars and health trends propel the RTD tea landscape
Health trends and functionality drive innovations in RTD tea
Kombucha faces challenges despite its alignment with health trends
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024