RTD tea in Azerbaijan posted another year of strong growth, both in retail volume and current value terms in 2023. As a beverage, tea enjoys widespread popularity in Azerbaijan, however per capita consumption of RTD Tea lags behind that of other post-Soviet countries in the Asia Pacific region, such as Uzbekistan and Kazakhstan. The performance of this category is largely influenced by Baku Coca-Cola Bottlers Ltd, which distributes the Fuse Tea brand. As a result, RTD tea sales remain closely ti...
Euromonitor International's RTD Tea in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Azerbaijan
Euromonitor International
November 2023
List Of Contents And Tables
RTD TEA IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category sales performance linked to marketing support
Preference for sweet beverages creates little demand for reduced-sugar options
Local brands perform well but foreign brands dominate the landscape
PROSPECTS AND OPPORTUNITIES
Modest growth for RTD tea in upcoming period
Marketing strategies and classic flavours are key to future growth
Carbonated RTD tea has limited appeal
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023