RTD tea sales experienced a significant decline in total volume terms in 2024. This downturn was primarily attributed to the economic recession triggered by the policy changes implemented by Milei’s government in the first half of the year, which led to a sharp contraction in consumer spending. Consumers tightened their budgets in response to the financial pressure, focusing their expenditures on essential items.
Euromonitor International's RTD Tea in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Argentina
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The economic recession leads to a double-digit volume decline for RTD tea sales
The strong demand for Yerba mate limits further expansion of RTD tea
RTD tea remains a niche landscape with limited brands competing
PROSPECTS AND OPPORTUNITIES
Premium offerings have potential to drive growth over the forecast period
Products with health attributes attract new consumers over the forecast period
New functional options, including Kombucha, increase consumer interest
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024