RTD tea has historically been one of the most stable soft drinks categories in the US. It is a mature category with a wide variety of products targeted towards different demographics, with varying levels of sugar content. Although individual brands may rise or fall, overall volumes tend to remain relatively consistent. However, due to supply chain issues and inflation, the category is beginning to experience a breakdown in stability, with decline seen in off-trade volume terms in 2022, and this...
Euromonitor International's RTD Tea in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in the US
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea struggles with price growth and a loss of stability
Kombucha has been unable to maintain its previous dynamism
Opportunities for boba tea in the off-trade
PROSPECTS AND OPPORTUNITIES
The caffeine paradox and the role of tea
Sugar reduction and functional ingredients will be important for RTD tea
Blurring category lines could bring new consumers to RTD tea
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023