In 2024, RTD coffee in Vietnam is expected to see growth both on-trade and off-trade in both volume and current value terms. While off-trade sales will continue to dominate, the on-trade channel is set to see stronger volume growth in 2024. Growth is primarily being driven by a significant rise in the number of tourists in Vietnam, both inbound and domestic. According to the Ministry of Tourism, 12.5 million visitors arrived in the country in the first nine months of 2024, which was a 43% increa...
Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Vietnam
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee experiences growth as the number of tourists increases
Product innovation continues with new Nescafé launch
RTD coffee faces competition from innovative non-RTD coffee products
PROSPECTS AND OPPORTUNITIES
RTD coffee set to maintain healthy growth, especially on-trade
Competition from other types of coffee expected in the future
Key players will focus on product innovation to generate interest
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024