RTD coffee has continued to see steady growth in off-trade volume terms in 2023. Although RTD coffee is a relatively niche category, especially when compared to similar products such as RTD tea, it nonetheless appears to still have plenty of potential with it seemingly fitting with the increasingly modern lifestyles of Vietnamese consumers. Consumers usually purchase RTD coffee as a convenient and indulgent option to drink at home. However, the fast development and expansion of the convenience s...
Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Vietnam
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD Coffee still has potential for growth in 2023
RTD coffee continues to face still competition fresh coffee
Birdy tops the rankings while e-commerce has to bring RTD coffee to a wider audience
PROSPECTS AND OPPORTUNITIES
A positive outlook for RTD coffee
Health and wellness expected to have a growing influence on new product development
Key players focus on product innovation to attract consumers’ interest
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023