RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail channels targeting on-the-go consumption, including convenience stores and kiosks. Growth was also sustained by a rise in home-based consumption amongst remote workers, notably among young adults with active lifestyles.
Euromonitor International's RTD Coffee in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Switzerland
Euromonitor International
January 2024
List Of Contents And Tables
RTD COFFEE IN SWITZERLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained growth in 2023, thanks to revival of pre-pandemic patterns of mobility
RTD coffee sees little product innovation
Emmi maintains it strong lead
PROSPECTS AND OPPORTUNITIES
Slower growth expected, as RTD coffee approaches greater maturity
Scope for development of premium products, in light of growing competition from other types of soft drinks
Dominance of Emmi is likely to deter new entrants
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023