RTD coffee in South Korea faced a declining trend in off-trade volume terms in 2023, which is set to continue in 2024. RTD coffee, traditionally valued for its convenience, is increasingly being challenged by the rising consumer preference for low cost, experience-oriented coffee consumption. With more people resuming outdoor activities post-pandemic, there is a growing desire to enjoy coffee in a social setting, where the ambiance and experience are just as important as the coffee itself. This...
Euromonitor International's RTD Coffee in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in South Korea
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining demand amidst rising preference for experience-oriented coffee consumption
Brand loyalty drives sales for leading franchises
Importance of convenience stores as a distribution channel
PROSPECTS AND OPPORTUNITIES
Little sales growth expected, but opportunities remain
Emphasising functional benefits in RTD coffee
Leveraging premium and special edition RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024