Volume sales of RTD coffee in Serbia in 2024 are boosted by growing consumer awareness about RTD coffee and it being a small, unsaturated category. An expanding product assortment is also supporting sales in the year. However, high price growth and a decline in consumers’ disposable incomes prevent higher category growth.
Euromonitor International's RTD Coffee in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Serbia
Euromonitor International
January 2025
List Of Contents And Tables
RTD COFFEE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased consumer awareness supports volume growth in 2024
Growing assortment of products captures consumer interest
Challenge of competition from coffee shops’ freshly-made RTD coffee
PROSPECTS AND OPPORTUNITIES
Low market maturity ensures further growth
More players and flavours
Increased competition and price sensitivity to drive price-based competition and frequent discounting
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024