High inflation and a decline in disposable income hinder the further growth of RTD coffee in 2023. Despite this, RTD coffee maintains volume sales due to its growth potential in an unsaturated category. Key players like Nescafé face intensified competition from smaller volume share brands like Hell Ice Coffee, Starbucks, Alpro, among others.
Euromonitor International's RTD Coffee in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Serbia
Euromonitor International
January 2024
List Of Contents And Tables
RTD COFFEE IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic challenges impacting RTD coffee
Renaming and rebranding by Hell Energy
On-trade coffee's influence on RTD coffee
PROSPECTS AND OPPORTUNITIES
Assortment expansion and marketing initiatives
Erosion of Nescafé's market share and smaller brand growth
Challenges due to economic factors and on-trade competition
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023