Coffee consumption has been soaring in Romania, with a strong performance both in the online and the offline. In the context of a growing coffee culture in the country, RTD coffee registered another year of strong volume growth. The performance is also attributed to the landscape's infancy, with solid room for innovation and growth. Rising on-the-go consumption and employees going to offices again have contributed to RTD coffee's positive performance. Flavoured RTD coffees have been performing w...
Euromonitor International's RTD Coffee in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Romania
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High appetite for RTD coffee driven by novelty and on-the-go consumption
Competition intensifies with international players and private label expanding
Emerging hybrid products and niche offerings drive off-trade volume sales
PROSPECTS AND OPPORTUNITIES
Double-digit volume growth, driven by premiumisation and niche offerings
Improving distribution is key for the expansion of RTD coffee
Strong potential for further development of private label RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023