Demand for RTD coffee continued to grow in 2024, both in volume and value sales. RTD coffee is a relatively new category, where private labels and traditional brands are found on shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with Nescafé Latte's launch and a Delta Go Chill new flavour. One of the key market trends in Portugal is convenience, and RTD coffee aligns with this trend. Products that facilitate convenient consumption, offering a quick energ...
Euromonitor International's RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Portugal
Euromonitor International
November 2024
List Of Contents And Tables
RTD COFFEE IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience and functional benefits drive growth for RTD coffee
Private label continues to grow, being leaders in retail volume sales
Innovation is high as brands look to gain ground against private label goods
PROSPECTS AND OPPORTUNITIES
High growth potential with opportunity for new product developments
Convenience will drive sales throughout the forecast period
Investing in communication to target Generation Z consumers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024