Despite consumers having limited their purchases due to rising inflation and declining purchasing power, demand for RTD coffee continues to grow in 2023. The low maturity of the category aligned with increasingly busy lifestyles, boosting demand for “ready-to-drink” products, fuelling sales of RTD coffee. The entrance of new players and growing offerings from private labels has been aiding the category while expanding the consumer base. A growing demand for convenience products has further drive...
Euromonitor International's RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Portugal
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN PORTUGAL
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD Coffee per capita grows amidst rising inflation and declining disposable incomes
Unit prices will grow in 2023, despite the rise of private label options
Competition is on the rise as private label gains grounds and Nescafé innovates
PROSPECTS AND OPPORTUNITIES
High potential for growth as RTD coffee offers innovation to the landscape
Convenience is set to drive sales across the forecast period
New players will launch on the landscape, increasing competition
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023