RTD coffee in Peru remains relatively niche, with awareness and penetration significantly affected during the COVID-19 pandemic. Despite the initial launch of new brands like Nescafé Cold Brew in early 2020, accompanied by extensive marketing efforts, pandemic-related restrictions stymied the category's expansion. Nescafé Cold Brew later exited the Peruvian market, leaving Starbucks (North American Coffee Partnership) and Café Olé (The Braedt SA) as the primary brands in volume sales terms in 20...
Euromonitor International's RTD Coffee in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in Peru
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN PERU
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales struggle amid high prices, hampering RTD coffee growth
Other soft drinks thrive amidst soaring temperatures
Starbucks RTD sales resurge in the B2B channel
PROSPECTS AND OPPORTUNITIES
Regular coffee presents an eminent growth opportunity
Low consumer awareness inhibits growth
Rising interest in Asian products can stimulate RTD coffee sales
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023