RTD coffee, while still a relatively small category within soft drinks in North Macedonia, continued to advance its sales in 2024. A notable trend was significant premiumisation, driven by the entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, and the aroma of imported coffees. This premiumisation...
Euromonitor International's RTD Coffee in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in North Macedonia
Euromonitor International
January 2025
List Of Contents And Tables
RTD COFFEE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation drives growth
Limited competition restricts growth
Expanding distribution channels enhance visibility
PROSPECTS AND OPPORTUNITIES
Moderate growth expected with moderating price increases
On-the-go consumption fuels brand expansion
E-commerce growth to drive online sales
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 2 Off-trade Sales of RTD Coffee: Value 2019-2024