RTD coffee has remained by far the most dynamic of the main soft drinks categories in the Netherlands in off-trade volume growth terms in 2023. This is partly because sales are still emerging from a relatively low base, though booming demand also reflects rising appreciation for the combination of indulgence and functionality offered by such products, especially among younger demographics. While some people simply enjoy their taste, others value the stimulant effect they provide, and are often i...
Euromonitor International's RTD Coffee in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Coffee in the Netherlands
Euromonitor International
December 2023
List Of Contents And Tables
RTD COFFEE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mix of indulgence and functionality continues to widen appeal of RTD coffee
Improvements in distribution and flavour diversification boost volume sales
Arla targets at-home consumption with launch of larger packaging format
PROSPECTS AND OPPORTUNITIES
Off-trade volume growth expected to slow but outlook remains bright overall
Health concerns will encourage new launches and reformulation of existing products
Competition between Arla Foods and Douwe Egberts likely to intensify
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023